When: 11am Monday 23 March 2009
What: Bob Nudd gets new style rod licence
Where: Decoy Lakes, Near Whittlesey, Cambridgeshire
Who: Bob Nudd MBE and Environment Agency

Bob Nudd, the four times coarse angling world champion, is going to be presented with his new style rod licence by the Environment Agency at Decoy Lakes on 23 March.

Bob, with everyone else buying a rod licence this year, will get a new type of licence which has had a 21st century style makeover.

The Environment Agency is switching to a membership card style licence, replacing the old-fashioned paper version which has seen few style changes since it was introduced in the 1860s. The credit card sized licences are now water resistant – helpful for anglers – and feature fewer personal details on them, to reduce the risk of identity theft. They also sport a barcode, making it possible to verify licences on the riverbank. The changes will also make the rod licence cheaper to administer, freeing up more licence money for fisheries improvement works.

new licence
The new look rod licence for coarse anglers

Mat Crocker, Head of Fisheries at the Environment Agency said: “The new-look rod licence will deliver real benefits to anglers. The system is now cheaper and quicker to administer – which allows us to spend more licence money on habitats improvements and fish stocking, while keeping the increase in rod licence fees to a minimum.

“Angling is more popular now than ever, and we expect to see even more anglers on the banks in 2009, as people tighten their belts and look for credit crunch-friendly entertainment.”

Roger Handford Regional Strategic (Fisheries) Specialist said “Income from rod licence sales in Anglian Region is reinvested into the Agency’s fisheries service for local anglers. We use some of this money to provide new and improved access to our Region’s diverse fisheries for a whole range of anglers. Recent projects have been competed on Fenland drains, the Norfolk Broads and urban lakes”.

Bob Nudd commented “The quality and range of fishing in this Region is fantastic, I have had some great day’s sport on fen drains and still waters recently. I used the Environment Agency funded platforms for a match at Benwick, these provide a safe and clean angling peg which made the day much more enjoyable.”

The images on the licences were painted by wildlife artist David Miller – who overnight could become the most widely distributed wildlife artist in the UK, with over 1million people set to own one of his images. The coarse fishing licence features a perch lunging for a baited hook, while the salmon licence shows a ray of light illuminating a salmon under the water.

Angling has seen a resurgence in popularity over the last decade, with licence sales hitting a ten year high in 2008. Environment Agency research recently showed that freshwater angling in England and Wales generates around £ 1 billion to the UK economy every year. Better water quality in the country’s rivers, as well as improved habitats, have helped boost fish stocks for the sport. To supplement this, the Environment Agency’s fish farms puts over 300,000 fish into rivers each year, to create new fisheries, to enhance angling at popular fishing spots and to re-populate rivers after pollution incidents.

Rod licence sales hit a record high last year and are predicted to increase by a further 26,000 this year as cash-strapped consumers seek out cheap alternatives to increasingly expensive trips to the cinema, football and theatre.

At just £ 26 for a full year’s coarse fishing licence, and with rod and line packages starting from around £ 30, fishing is becoming the price-savvy consumer’s pastime of choice, coming in at under £ 5 a month. Annually, that’s £ 40 cheaper than a monthly trip to the cinema (without overpriced snacks), over £ 300 cheaper than a monthly theatre ticket, and over £ 500 cheaper than a premier league season ticket.

The money needed to fund the upkeep of the sport comes directly from the anglers themselves. Every year over 1 million people buy a rod licence from the Environment Agency, costing between £ 3.50 for one day’s coarse fishing to £ 70 for a year’s salmon fishing. Anyone over the age of 12 fishing in freshwaters in England and Wales is required by law to purchase a rod licence.

FishingMagic Notes

Price wars – how does angling fare?

Activity

Cost

Angling (rod licence £ 25 and £ 30 rod and reel)

£ 55

Monthly cinema trip (without snacks)

£ 96 (+£ 41)

Monthly theatre ticket (mid priced £ 30 seat)

£ 360 (+£ 305)

Premiership season ticket

£ 600 (+£ 545)

Angling then and now:

 

1860s

2009

Available from

Post Office, stationers

Post Office, online, over the phone, by direct debit

Cost (for one year)

£ 1 (or 240x the price of bread at 1d)

£ 26 (or 22x the price of bread at £ 1.15)

Valid

One licence required per river

One licence allows fishing anywhere in England and Wales

The first rod licences were issued in the 1860s for the newly created fishery districts. Much like today, they were available to buy at the post office. The cost of a licence varied across the districts and a licence had to be purchased for every district in which you fished. A national rod licence was introduced 1992, allowing anglers to fish anywhere in England and Wales with just one licence.

Rod licence prices 2009:

Licence Type

Coarse fish

Salmon

Full annual

£ 26

£ 70

Concessionary annual

£ 17.25

£ 46.50

Junior annual

£ 5

£ 5

Eight day licence

£ 9.50

£ 22.50

One day licence

£ 3.50

£ 7.75

Buying a new rod licence couldn’t be easier – around 15,000 Post Offices and other outlets sell them; a direct debit can be set up, and they can be purchased over the telephone on 0870 166 2662. Alternatively buy online at www.environment-agency.gov.uk/rodlicence any time, day or night

The Environment Agency is the leading organisation for protecting and improving the environment in England and Wales. We are responsible for making sure that air, land and water are looked after by today’s society, so that tomorrow’s generations inherit a cleaner, healthier world.