Home | News/Events | News | Pure Fishing buys Hardy & Greys Ltd

Pure Fishing buys Hardy & Greys Ltd

By

Font size: Decrease font Enlarge font
Pure Fishing buys Hardy & Greys Ltd

Pure Fishing Inc., a leading global provider of fishing tackle, has purchased Hardy & Greys Ltd, the well-known UK provider of fishing tackle for fly, carp, sea and coarse segments around the world, marketed under the Hardy Bros.®, Hardy®, Greys® and Chub® brands.

 

 

 

“With a heritage that spans over 140 years, the Hardy Bros., Hardy, Greys and Chub brands represent iconic fishing brands renowned for fly fishing as well as other specialized fishing segments,” commented John Doerr, President and CEO of Pure Fishing. “Hardy and Greys’ award winning products, now partnering with Pure Fishing’s existing brand portfolio through an expanded global distribution network, share a common passion for innovation and create unparalleled opportunities for our loyal and valued customers and anglers around the world. We place the highest importance on acting as stewards for our legacy of brands. We are pleased to welcome the Hardy & Greys team to Pure Fishing.”

Richard Maudslay, Hardy & Greys’ Deputy Chairman stated:

“We are excited to be joining the Pure Fishing team. Our owner was deliberate and very selective when he chose to create value for the future of our brands by placing our company on the market for the first time in 45 years. We are proud of the Royal Warrant of Appointment from HRH The Prince of Wales and of having held ten royal warrants during the last century. This honour is a testament to the extraordinary quality products designed and manufactured by our talented and dedicated team for our Hardy Bros., Hardy, Greys and Chub fishing brands. We look forward to being able to grow our business as part of the Pure Fishing family, with its portfolio of brands that will collectively continue to create benefit for our customers and fishing memories for our anglers.”

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, SpiderWire® and Stren®.With operations in 24 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in outdoor and recreational lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Hardy & Greys Limited
Hardy has been based in Alnwick since its formation in 1872. It was acquired by the Harris & Sheldon Group Limited from the Hardy family in 1967. It became Hardy & Greys Ltd in 2004 – the change of name reflecting its acquisition of fellow fishing tackle brand Greys, later followed by the acquisition of Chub – and set up subsidiaries in Germany and the USA which are now key markets. Across its brands, it covers all branches of recreational fishing.

The company has been at the forefront of the fishing tackle market since being awarded its first patent in 1880. It developed the first carbon fibre fishing rods and, thanks to work with researchers at Cambridge University and 3M, recently created rods made from the new SINTRIX™ carbon fibre material that have won a string of awards and are recognised as the finest fly rods in the world.







By the Same Author



Rate this article

0




Comments (10 posted):

Paul Boote on 03/07/2013 09:51:22
avatar
Thanks. Very interesting. Paul Boote®
Mr Cholmondeley-Corker (PaSC) on 03/07/2013 11:57:41
avatar
So are we to see a decline in product quality such as seen in the Abu and Mitchel brands I wonder?
Peter Jacobs on 03/07/2013 12:09:09
avatar
So are we to see a decline in product quality such as seen in the Abu and Mitchel brands I wonder? It would be a terrible shame to see the quality of the Hardy brand reduced to "built to a price" that is so typical of most of their other companies in that group. In my home I have a lovely old print of a photograph taken in the Rod Finishing Department at Hardy's from the 30's. It depicts real tradesmen taking pride in their work. I have a few Hardy rods which I would never part with, principly a Marquis 6# fly rod and matching reel with several spare spools which I still use today.
Paul Boote on 03/07/2013 12:20:37
avatar
Yes. I still have a few old classic Hardy odds and ends and will always have a place in my heart for the old firm and its remarkable people and products. I had dealings with the outfit in the late 1990s that briefly left me rather less than pleased with one or two in its then present management, but, oh, the old Hardy's of the Hardy family - wonderful. Check out the very nice movie The Lost World of Mr Hardy - [ame=http://youtu.be/Jyc0QQ0cup4]The Lost World of Mr Hardy - trailer - YouTube[/ame]
cg74 on 03/07/2013 12:48:03
avatar
As an almost proud owner of a pair of these: Abu Garcia Fixed Spool Reel - Cardinal 507i Free Runner | eBay I can confirm they're utter sh!te, one has basically dropped to pieces internally, the other grates, grinds and rattles like a bag of rusty nuts and bolts. This all occurred in under a year. On a plus, the clutches are still flawless.:rolleyes: So where are Hardy & Greys going from here, IMO selling top end Chinese cr@p!
Bluenose on 03/07/2013 13:25:39
avatar
Matt/CG, my experience with Abu is somewhat different. I got 2 of their 305 FR baitrunners in 2007 (about £35 a pop I think) and have used them for all my tench feeder fishing, and some barbel sessions too. In 6 years I reckon that's probably well above 100 times. Probably not as good on paper as some but they still work perfectly well. Maybe the new-er models aren't as good? I have other reels by Abu for coarse and sea fishing too, not used as much admittedly but still AOK in good working order.
cg74 on 03/07/2013 13:59:48
avatar
Matt/CG, my experience with Abu is somewhat different. I got 2 of their 305 FR baitrunners in 2007 (about £35 a pop I think) and have used them for all my tench feeder fishing, and some barbel sessions too. In 6 years I reckon that's probably well above 100 times. Probably not as good on paper as some but they still work perfectly well. Maybe the new-er models aren't as good? I have other reels by Abu for coarse and sea fishing too, not used as much admittedly but still AOK in good working order. It's not lake or even slow and small river fishing that destroys the reels, it's fishing big fast rivers (Severn and Wye) especially when in flood; cranking in 4, 5 and 6oz feeders, moreover with a 1-2lb chub on, when you just have to winch it in or else lose control of the fish. It could be that 2007 is prior to the 'throw away' era? Maybe your reel was already in stock when Abu was bought out? I'm left wondering whether the model I have was even field tested, if it was, how and where? I do think it'd be alright for feeder fishing on commercials for 8-12lb carp, as it won't be placed under a high level of stress.
bennygesserit on 03/07/2013 17:51:39
avatar
I watched that video the action on the fly rod seemed admirable for a natural material but surely something that today is relativly easy to achieve in carbon ?
Paul Boote on 03/07/2013 19:17:25
avatar
Some people still like cane-like "Noodle"-actioned fly rods, and they are still made today, in both glass and graphite (and cane if you asked a maker to do one for you). However, a faster-actioned fly rod, both double-handed (the Americans call them "Spey Rods"**, after the Cast) for salmon and steelhead, and single-handed for everything from dace to tarpon, is generally preferred these days. I'm in the fast camp. ** North Americans scarcely used double-handed rods until about twenty years ago, virtually the only ones owned over there being in western Canada and used with great skill by the hardcore steelhead fishers and by wealthier American anglers who fished Iceland, Norway and later Russia and met Brits fishing the rods with devastating, river-covering effect. Spey Rods and Spey Casting have become huge in north American in the years since - annual gatherings and conclaves for Spey Casters, the lot. New magazine launched the other day, too. http://swingthefly.com/magazine/subscribe/
Bluenose on 03/07/2013 22:23:54
avatar
I get your point CG, you're probably right in all fairness, am not sure how mine would fair if they were getting beasted on the severn/trent/ribble or wye every weekend? I killed a Shimano aero GTM 4010, over many years admittedly, cranking in feeders on the severn, somehow I don't think these would put up with it for quite as long!


Add a comment

  • Email to a friend Email to a friend
  • Print version Print version
  • Plain text Plain text

Tagged as:

Hardy Greys, Pure Fishing

Follow FishingMagic!