Keen specialist angler Will Smith moves into the Environment Agency funded role and will work in the Angling Trust Participation Team to attract more anglers into the sport and boost rod licence sales, having spent five years working in the Angling Trust membership department.

England Carp Team Manager and highly respected carp angler Rob Hughes will join the Trust’s Participation Team working to achieve Sport England’s aims of getting more people fishing more often.

Angling Trust Head of Participation, Clive Copeland, said: “Both Sport England and the Environment Agency fully understand the impact of quality marketing and communication for the furtherance and benefit of angling. They have invested in these posts to ensure that our sport gets the coverage and the promotion it deserves and to help address declining participation and licence sales.

“Having Will and Rob on board is a fantastic combination of significant marketing experience, enthusiasm and a complete understanding of what makes anglers tick.”


More info and contact details:

Will Smith
Angling Promotions Officer, Angling Trust
07432 426 339

Rob Hughes
Angling Promotions Officer, Angling Trust
07495 433 630

Will Smith (top) and Rob Hughes

Angling Trust
The Angling Trust is the national representative and governing body for angling in England. It is united in a collaborative relationship with Fish Legal, a separate membership association using the law to protect fish stocks and the rights of its members throughout the UK. Joint membership packages with Fish Legal are available for individuals, clubs, fisheries and other categories.

Find out all about the Angling Trust and its work at or call us on 01568 620447