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  1. #61
    Join Date
    Jan 2002
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    Default Re: Shakespeare Tackle

    Quote Originally Posted by flightliner View Post
    Interesting Geoff , my go to stick float rod is a Leeds Blue Diamand in a 13'-9" mode.
    I've had it since the early nineties .
    I think it cost me around £60 , I rate it very highly.
    If that was new, you got it really cheap. I still have a copy of my review and the range was made to sell around £130. I only found out they were made by Silver Star when I went to Decathlon in France and they had the same rods, whipped differently and the rings not as good, bearing the Decathlon name and selling for around £70+ in UK Sterling. I asked and was told they were made in Korea by Silver Star, but the Koreans did make some excellent quality products.

    I have had to replace on ring, the bottom one on the top section, because for a while it was on loan to a friend and he had a little accident with it (clumsy s0d!). Still works though and I really must give it another shake some time. Only thing that goes against it is the plastic rings holding the reel in place (or not, as is more the case). They were still popular then and their problem was they kept coming apart so sometimes you'd be reeling in a fish and the reel would come away in your hand.
    Last edited by Jeff Woodhouse; 14-12-2018 at 10:49.
    "I care not what others think of what I do, but I care very much about what I think of what I do! That is character!" - Theodore Roosevelt

  2. #62
    Join Date
    Dec 2009
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    south yorkshire
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    Default Re: Shakespeare Tackle

    Quote Originally Posted by Jeff Woodhouse View Post
    If that was new, you got it really cheap. I still have a copy of my review and the range was made to sell around £130. I only found out they were made by Silver Star when I went to Decathlon in France and they had the same rods, whipped differently and the rings not as good, bearing the Decathlon name and selling for around £70+ in UK Sterling. I asked and was told they were made in Korea by Silver Star, but the Koreans did make some excellent quality products.

    I have had to replace on ring, the bottom one on the top section, because for a while it was on loan to a friend and he had a little accident with it (clumsy s0d!). Still works though and I really must give it another shake some time. Only thing that goes against it is the plastic rings holding the reel in place (or not, as is more the case). They were still popular then and their problem was they kept coming apart so sometimes you'd be reeling in a fish and the reel would come away in your hand.
    I'm pretty certain it was £60 Geoff -- maybe a few more but not £70 .
    I bought it from Bennetts in Sheffield after checking out all the stic float rods on the long rod rack at the front of the shop.
    Many I recall were top well known brands but the Blue diamond impressed me more than any of them.
    It seemed to me that it simply flew under the radar , maybe on account of many of the float men back then thinking that Leeda was'nt a rod that could match more popular jobs used around that time.

  3. #63
    Join Date
    Jan 2011
    Location
    North Yorkshire.
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    10,834

    Default Re: Shakespeare Tackle

    I recall thinking quite highly of the Leeda Blue Diamonds and the late version of the DAM Quickstick. That was back in the days that I had a hankering for rods and little money to indulge myself. Both remained unbought. As I never bought them back then, I've never got a bad enough bout of misty eyed nostalgia to tempt me into finding a decent second hand one.

  4. #64

    Default Re: Shakespeare Tackle

    Quote Originally Posted by sam vimes View Post

    The Normark brand was first bought by Masterline. They sold it to Shimano UK who then became Shimano Normark UK.
    You are usually right on most things Sam but Masterline only ever had a distribution deal with Rapala who owned the name Normark and this was lost when Shimano Europe tied up a distribution deal with Rapala who remain the only company who can use the Normark name but effectively are a name only as they have no products, Rapala just thought it was a more recognised tackle brand than their own name.
    This information comes from a trade source who worked for both.

  5. #65
    Join Date
    Jan 2011
    Location
    North Yorkshire.
    Posts
    10,834

    Default Re: Shakespeare Tackle

    Quote Originally Posted by kenpm View Post
    You are usually right on most things Sam but Masterline only ever had a distribution deal with Rapala who owned the name Normark and this was lost when Shimano Europe tied up a distribution deal with Rapala who remain the only company who can use the Normark name but effectively are a name only as they have no products, Rapala just thought it was a more recognised tackle brand than their own name.
    This information comes from a trade source who worked for both.
    Whichever way it really does work, it's rather convoluted. Whatever form Shimano in the UK has taken, it is definitely called Shimano Normark UK and they've definitely never produced anything for the UK market with the Normark brand name, unlike Masterline. As I understood it previously, Rapala was one of the Shimano brands (along with GLoomis and Powerpro), but they probably just act as distributors for Rapala in the UK. This is the problem with holding companies, seperate national franchises, distributors and all. You can't really tell exactly what the relationship to the individual brands and companies is. They shuffle ownership/distribution of assets/brands around between intertwined, but not necessarily joined companies. It's little but an exercise in the reduction of tax burdens and franchising to minimize risks to parent companies.

    Rapala and Shimano Create new UK tackle company - Shimano Normark UK

    RAPALA VMC CORPORATION (RAPALA) AND SHIMANO EUROPE FISHING B.V. (SHIMANO) AGREE NEW DISTRIBUTION STRATEGY FOR DYNAMITE FISHING BAITS IN THE UK | Rapala VMC Corporation

    From the look of those two articles, I doubt it's anywhere near as clear cut and simple as either of us has previously stated. I wouldn't like to put any money on who actually owns the Normark name, beyond Shimano Normark UK Ltd really existing.

  6. #66

    Default Re: Shakespeare Tackle

    Since normark match rods had and still have such a following of float fishermen it seems odd that whoever does own the name hasn't brought out a bespoke range of rods under the normark name?
    Considering the price of the higher end float rods on the market today i'm sure there would be a market for them.

  7. #67
    Join Date
    Nov 2015
    Location
    leafy cheshire
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    12,103

    Default Re: Shakespeare Tackle

    It does indeed seem odd that a name/ trademark with such devotees and more than just a nostalgic reminiscence should not be brought back! One could understand it if the Normark rods of old, particularly those last sold around 2000, , were at the lower end of the market!

    However that is not the case and if rods made by Guru, Browning, Daiwa and Tricast can sell for £300 or so,then Normark could price accordingly!

    20 year old models in good nick sell for over £200 today and are clearly in demand! But, what do I know about marketing!

  8. #68

    Default Re: Shakespeare Tackle

    Quote Originally Posted by mikench View Post
    It does indeed seem odd that a name/ trademark with such devotees and more than just a nostalgic reminiscence should not be brought back! One could understand it if the Normark rods of old, particularly those last sold around 2000, , were at the lower end of the market!

    However that is not the case and if rods made by Guru, Browning, Daiwa and Tricast can sell for £300 or so,then Normark could price accordingly!

    20 year old models in good nick sell for over £200 today and are clearly in demand! But, what do I know about marketing!
    Who owned/owns what companies and names is not my specialist chosen subject, but is it a question of who owns the Normark name? They didn't acquire their (justifiable) cult status because people liked the name; it was down to the incomparable fish-playing actions. I'd think it's a matter of whether the Japanese blanks they were built on can be revived or replicated these days. Would there be any point putting out something different/less and hoping to trade on the name?

  9. #69

    Default Re: Shakespeare Tackle

    Quote Originally Posted by nottskev View Post
    Who owned/owns what companies and names is not my specialist chosen subject, but is it a question of who owns the Normark name? They didn't acquire their (justifiable) cult status because people liked the name; it was down to the incomparable fish-playing actions. I'd think it's a matter of whether the Japanese blanks they were built on can be revived or replicated these days. Would there be any point putting out something different/less and hoping to trade on the name?

    Yeaph, you right Kev , but if rods of the same quality where produced under the normark name then i'm sure people would pay 400 plus notes for one.
    Surely it wouldn't be too difficult for someone in the fishing tackle trade owning the normark brand to find out who made the diamuri blanks? Imo both the 2000's and first batch of MKII blanks needed no altering at all and if those exact blanks where re produced today they would be snapped up by the specialist float fishing anglers.

  10. #70
    Join Date
    Dec 2009
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    south yorkshire
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    Default Re: Shakespeare Tackle

    Was it the Normark 2000 rods that had a thicker butt over the reel fitting than the rest of the butt fore and aft??

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