The media is a very powerful tool in highlighting the environment, rivers in this case but do you know what? Give it 6 months and the present 'concerned bodies' will have lost interest in the subject, if they were really interested it wouldn't take a TV programme to arouse them. If it isn't constantly in their face the general public show almost no concern whatsoever for what goes on around them, they react only when things go wrong which, in the case of our lifegiving rivers, might well be too late to do anything about when it really goes wrong.