The path to world domination eh? I suspect it's yet to be proven that web media outperforms print, but it surely must come. I think the problem might be the Google factor in that when people want to buy from the web they search first and then they buy, hence the effort put into search engine optimisation. The average website visitor is different from a magazine reader. The website visitor pops in to have a go at Bob Roberts, might browse an article and then leaves (15 minute) a magazine reader typically flicks throught the mag and browses the whole content, ads and all.
The challenge is to get adverts of the stylye of a typical magazine half or full page on to a web site and have people read it.
And why did nobody tell me that Richard is Mark Hewitt's dad?