Better to get it right from the off mate otherwise it'll cost you in time and money. No such thing as a stupid question.. well, hardly ever. lol
I use Createx airbrush paints but there are others like Vallejo.
You'll also need to think about the epoxy coating... Envirotex Lite is the most used for pike lures but it takes a long time to cure and needs minimum 3 coats for pike lures. You get about an hour working time to put right any blemishes and for the best results a turning wheel is used, although hanging them up and turning them (end to end) for a couple of hours will give you a decent finish. Devcon 2-ton is one I've started using on bass lures recently and seems very good.. but you don't get much working time before it starts to go off.. literally a few minutes, so you can only do one lure at a time. Not sure how many coats of that needed for pike as I only give bass lures a single coat.