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  1. #1
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    Default The fishing tackle market

    I often wonder what the turnover is of manufacturers for particular markets and how it breaks down between rods for particular countries.

    Excluding Shimano, Diawa and Okuma how many rods do Maver for example, have to sell to make a range profitable. Drennan sell in Europe but on the internet mostly either from the U.K or European agents . In another thread Sam Vimes mentioned a recent range of rods by Maver and Garbolino which looked very good, had a price point around £200 but were not stocked in Tackle shops so couldn't be dabbled with.

    Would you buy such a rod from the net, unseen and without someone whose opinion you valued recommending it? I wouldn't At Several hundred pounds. How are they sold then?

  2. #2

    Default Re: The fishing tackle market

    Quote Originally Posted by mikench View Post
    How are they sold then?
    Tackle fairs, maybe?

  3. #3
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    Default Re: The fishing tackle market

    Maybe but would you spend £200 or so on a rod which looks and feels good at a fair but about which you know little or nothing. I suspect if I was in the market for such a rod I'd buy, say, an Acolyte or a second hand rod of known quality and finesse.

    I might be tempted at half that price or less though!

  4. #4

    Default Re: The fishing tackle market

    Garbolino list around 100 UK stockists on their website, many of them large well-known shops. As a French-based company, now in some other "group", with a European market, their presence or absence in shops may reflect that they don't sell that many rods over here. Would I buy a rod at a tackle fair which looked and felt good - yes, indeed, especially if it was from a famous brand such as Garbolino. I'm not a big believer in the froth of "branding", but I guess one of the main ideas is to give customers confidence in quality, and the few items I've had from that company, starting with a glass pole in the infancy of pole-fishing, have been very good. Without intending mischief, I can say I'd go for the Garbolino over the Acolyte on the grounds that you can know too much about some products.

  5. #5
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    Feb 2013
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    Default Re: The fishing tackle market

    Maver also make some very good rods which are stocked in several places.

    I bought a Maver Abyss 2000 a few years ago and it has served me well.

    Recently I bought a Maver pro signature 14ft rod, which was about £200....another very good rod.

    My local tackle dealer is Benwicks and they stock a huge range of rods.

    I also have a couple of Tricast rods from them....it is often difficult to find Tricast rods in stock anywhere but it does not stop them selling!
    Last edited by morston1; 22-07-2019 at 14:35.

  6. #6
    Join Date
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    Default Re: The fishing tackle market

    I bought the wife a 12ft Mitchell commercial Float rod for £15 at a Tackle show once thinking it would be ok for her, and it turned out to be a cracking rod which I’ve occasionally used myself when trotting for Barbel (see pic)



    Keith
    Last edited by Keith M; 22-07-2019 at 14:31.
    Happiness is fish shaped (It used to be woman shaped but the wife is getting on a bit now)

  7. #7
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    Default Re: The fishing tackle market

    I must try that tactic Keith! " What another rod" . No dear it's a little token of my love for you!

  8. #8
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    Default Re: The fishing tackle market

    Consumer habits have drastically altered, I am a cyclist and know numerous people who have bought expensive bikes from t'internet. I could never imagine buying a bike that I had never tested and tried for size. Given the power of the angling press and internet reviews etc, I imagine thousands of rods could be sold worldwide purely based upon branding.
    Using the cycling reference again, many carbon frames are manufactured in one far eastern factory, for numerous brands. I wonder how many different branded rods are manufactured in the same facility?

  9. #9
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    Default Re: The fishing tackle market

    In the main, you can find the vast majority of brands and rods in a tackle shop somewhere. However, you won't find every example in every shop. If you really wish to see as much as possible, in the flesh, you are going to have to travel. Only if you are lucky enough to live near some exceptional tackle shops is that not going to be the case.

    If I want to see the broadest selection possible, I drive the fifty miles to Bobco (not that I do so much more than once a year now). I've seen top end Daiwa, Tricast, Browning, Drennan, Shimano (when there were top end Shimano rods), Guru, MAP, Preston, Maver and Garbolino all in the same trip. Just to see a fraction of their stock locally would involve a similar distance covered and multiple stops. However, even Bobco don't stock absolutely everything all of the time. Most local tackle shops don't routinely stock anything that costs much more than Drennan Acolytes. I can't say I blame them.

    I've never seen a Rive rod yet. As far as I'm aware, the closest stockist is Nathans of Derby. The only other stockist I'm aware of is Benwicks. Neither are close enough to justify a trip out. I first saw Garbolino Altimas at the Manchester Angling Show on the Garbolino stand (despite what some say, it's not purely a carp show). I also got to see a few top end Daiwas at that show. However, I recently got to see a Maver Signature Pro Classic for the first time in one of my locals. It was hiding and gathering dust at the back of a rack full of Drennan Acolytes.

    In your shoes (Mike), I'd be taking a trip to Bobco. I know they have had Acolytes, Altimas and Signature Pro Classics in Stock. It also looks like Garbolino has introduced another range above the Altimas (or perhaps they've replaced them), the Essential Match. At the same time, you could have a look at top end Tricasts and Daiwas that you are unlikely find easily in your average local shop.

  10. #10
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    Default Re: The fishing tackle market

    I wouldn't pay £200 for something unseen big brand or otherwise. Something I have contemplated and will probably do if AD ever have everything in stock at once is order several contenders and take what I don't want back to the shop (which is fairly local) for a refund. If you have an AD close by you get to check them out in your own home and no postage for returning them. The downside is 'not all AD shops can process refunds on the premises' so you might (make that probably will) be out of pocket for a while.

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