The company are now at a cross roads in their development stage of the root vegetable derivatives - all kinds, not just carrots.
But rather than make finished goods such as fishing rods, it appears they are marketing the granular raw materials for use in a whole range of different products instead such as paint additives, concrete, makeup, food and various composites.
They claim it is twice as strong as Carbon fibre when impregnated with specialised resins? but without any comparable specifics on weight and strength, it's impossible to verify what is being claimed.
The potential could be huge or it could be just a 'carrot dangler', I'm pretty sure it's not, but as anyone who has spent time being involved in the development of a product of some versatility will surely know; an obvious question would arise in the Marketing department... what market and products should we aim for first, and what direction should the company go?
The versatility of such a product might suggest 'everywhere' - and by virtue 'nowhere' fast - so the obvious answer would be to simply sell the raw material (MFC) to various manufacturers instead: Curran®
N.B We're not into manufacturing fishing rods but if we were, I'd certainly want to look into it and also composites and durable sustainably sourced/biodegradable packaging materials might be of some interest too.
Edit. Search Google for "Microfibrillated Cellulose" for more info
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