Sure, what surprises me is how completely differently things have evolved over there - even when targeting similar fish to us such as pike, walleye etc.
You may well laugh Rob but there was a piece in Angler's Mail on this very subject last year. Ultra-light rubber jig thingies, like in Harris catalogue.
Since then we've had lure (and fly...) fishing for barbel. And when I buy Trout Fisherman this month what do I see - a piece on flies for carp and chub, along with who ties 'em.