First lure rod on a fixed spool reel? Look for something from ABU, Daiwa, Shimano, can't go too far wrong if you stick to the major names. Something rated for up to
50-60 grams will get you fishing with most lures. Chris is right, don't pay too little, you'll be very disappointed.
www.harrisangling.co.uk is probably your best bet for a 'one hit' for lures/traces/clips/unhooking pliers/unhooking mat. Ask for Sue or Chris they'll put you on the right track. Don't get carried away with too many lures, look for 6-7 inexpensive good catchers like the Shakespeare Big S, 8 and 6 inch Mag grubs, Bomber Long A, these are all lures that have been around for some time and catch fish regularly. If your reel can hold a reasonable quantity of 30lb braid (equal in size to 12lb mono)then use it. Don't mess about with mono, braid will be a revelation if you haven't used it for lures before. Get 150yds of 30lb Berkely Fireline from
www.summerlands.co.uk. Top line, top price (about ?10 for 150yds)
Get Charlie Bettell's book on lure fishing, good read and take a look at his site at
www.esox.co.uk for advice and a few tips.