In general there is at least 30 per cent more stories in the new paper, and it takes a lot longer to write and design, even with three extra members of staff.
We are trying to make weekly improvements as we learn about the new lay-outs, but I believe that it is far more comprehensive for the coarse angler than it ever has been.
The addition of Terry Hearn's weekly carp magazine isn't just exclusive to carpers as there is so much info match/pleasure anglers can pick up and adapt for general use.
Unfortunately due to promotions the paper has been printed early on a Sunday, meaning we have missed out on a few match results, but this will change in the coming weeks.
And some of the registration in the early copies made a couple of articles difficult to read, but this has now been looked into.
As regards price, yes, 16 per cent sounds significant, but in real terms it is 20 pence - you can't get a lot for 20 p. The paper was due to rise 10 p this year anyway, so the extra 10 pence is purely for upping the stories and pictures - an investment in the product rather than the company's back pocket.
I know not everyone will like it as it is a significant modernisation, but it is an honest attempt to embrace the new face of fishing and give readers a paper that takes more than half an hour to read - you can dip in and out of it all week.