We’ve had this debate about editorial/advertising in Coarse Fisherman not so long ago, and it turned out that the majority of readers want to know exactly what tackle and bait the author actually uses. Not just the type but the actual make. How an author is supposed to mention this without it coming across as an advert I don’t know.
Most regular angling authors are indeed sponsored or supported by one or more tackle or bait companies, and others actually work for various companies as consultants. So when they do mention what they use they’re quite naturally going to mention the company who sponsor them – that is, after all, the product they use. And if that isn’t the case, then it should be.
So given that the author is expected (by the majority) to name names when he mentions tackle and bait, and that he mentions honestly what he uses, which is the stuff he is supplied with by his sponsor, then what is the problem?
Also, angling authors don’t earn pots of money from their writings, so few are going to refuse free gear and bait from a sponsor. In fact I don’t know any angling writers who turn their nose up at the offer of free gear and bait, and that includes this author.
What has always puzzled me about this regular gripe from a few is that the same thing, only far more blatant, seems to be accepted in any other sport. And I include millionaire sports like motor racing and tennis where the actual fee and prize money is a small fortune anyway compared to the earnings in fishing.
I look at it this way, if the majority of readers want to know precisely what an angling writer uses (and the majority do) and that writer is honest about what he uses, then that’s all that matters.
As for the gripe that writers are churning out the same old stuff, I’m sure that editors would welcome suggestions for topics that have not yet been covered.
And, editors also welcome submissions from anyone who thinks he can do better, or even as good as, their current writers, bearing in mind that today’s angling writer has to be a reasonably good photographer.
Once he’s caught the fish to write about and photograph of course…….