And how long until we get Hell's Kitchen on the bank, more to the point.
Reality TV show, sweary chef gives 10 anglers one of these things, then makes surprise visit to their bivvies.
Alternatively, a group of celebs each team up with an angler for the weekend and get used to answering calls of nature al fresco, 10 things you can do with Pot Noodle (TM), All Day Brekker etc.
Or how to win the early morning farting contest (two x Seedy Sanchez Pot Noodle (TM), half a case of lager, win the pickled onion eating contest the night before etc...).
Just imagine Gordon Ramsey on that one.
"F-ing 'ell Edwina - call that a chuff..? People have been f-ing waiting for that.
"I mean for f's sake. It isn't rocket science is it, you daft bint.
"have a couple of pickled f-ing eggs for f's sake and you've got 10 minutes..."