K
Kevin Perkins
Guest
Dear Matt
Just had to say that I've ben watching your new marketing strategy for TFG unfold over the past few months, and have to say it really is brilliant!
Instead of having to print thousands of glossy brochures to give away free to anglers who probably wander into tackle shops, grab armfulls of catalogues and walk out, your solution is simple - charge them ?1.40 a time. Not only does this discourage timewasters, but you cleverly only drip feed your products a couple at a time, rather than show the entire range at one go,thereby maintaining interest.
Also very clever to get someone else to do all the testing for you, so much better than having to drag yourself off for yet another photo shoot, especially as it might have to be in England, bound to be cold and wet.
Like I said briliant, brilliant idea, just one small point, but the name of your catalogue appears to be 'Angling Times' probably some contractural thing for the time being, I suppose.....
Just had to say that I've ben watching your new marketing strategy for TFG unfold over the past few months, and have to say it really is brilliant!
Instead of having to print thousands of glossy brochures to give away free to anglers who probably wander into tackle shops, grab armfulls of catalogues and walk out, your solution is simple - charge them ?1.40 a time. Not only does this discourage timewasters, but you cleverly only drip feed your products a couple at a time, rather than show the entire range at one go,thereby maintaining interest.
Also very clever to get someone else to do all the testing for you, so much better than having to drag yourself off for yet another photo shoot, especially as it might have to be in England, bound to be cold and wet.
Like I said briliant, brilliant idea, just one small point, but the name of your catalogue appears to be 'Angling Times' probably some contractural thing for the time being, I suppose.....