Well before this new website all it had were sections such as bivvys, then baitand you'd have to click on such buttons to be directed to the buying online part of the site. A list of all the products would then be presented and then you would have to buy.... I think this new site beats it!
Nice site plenty of good bargains, on good quality stuff.
The pics of some items though are too small and some are not close enough to make out the detail, of the products.