I have just bought the latest issue of this magazine and i am astounded at the level of advertising within the articles. The whole magazine is a vehicle to make anglers buy products from a handful of big retailers.
There is a 24 page section called 'Tackle Shop' which has the sub-line "Honest opnions (sic) and proper tests on tackle". I have read through the whole section and there is not one negative statement about any of the products on test. Either every rod, reel and piece of equipment on test is perfect in every way, or this is just a cynical advertising trick aimed to fool people into thinking that the magazine has carried out a unbiased evaluation of tackle based on impartial testing, when in reality it is just more advertising.
I am sick of having advertising disguised as journalism rammed down my throat by publishers, and the angling media seems to be one of the worse culprits. They insult my intelligence with this rubbish and if they cannot produce a decent magazine for £3.35 without packing it with advertising then they should stop producing it.
I would pay £5 plus a month for a fishing magazine which was filled with decently written articles about the whole fishing experience and had a section of genuine 'which' style tests, and where the advertising is kept out of the articles and left on the dedicated Ad pages where it belongs.
There is a 24 page section called 'Tackle Shop' which has the sub-line "Honest opnions (sic) and proper tests on tackle". I have read through the whole section and there is not one negative statement about any of the products on test. Either every rod, reel and piece of equipment on test is perfect in every way, or this is just a cynical advertising trick aimed to fool people into thinking that the magazine has carried out a unbiased evaluation of tackle based on impartial testing, when in reality it is just more advertising.
I am sick of having advertising disguised as journalism rammed down my throat by publishers, and the angling media seems to be one of the worse culprits. They insult my intelligence with this rubbish and if they cannot produce a decent magazine for £3.35 without packing it with advertising then they should stop producing it.
I would pay £5 plus a month for a fishing magazine which was filled with decently written articles about the whole fishing experience and had a section of genuine 'which' style tests, and where the advertising is kept out of the articles and left on the dedicated Ad pages where it belongs.