I have been using Billy's for over 17 years!
I have bought most of my main tackle from him and have allways had superb service, the staff that work for him are also great and are allways willing to help with tackle choice and fishing tips
The shop is allways a great place to visit and has the most amazing selection of tackle you will ever see in a shop of this size...and everything is clean and tidy!
Billy Clarkes as been a family business since 1918 and was started by Billy's Granddad, his son is now helping run the shop ready to take over. If you ever want ANYTHING Shimano or Daiwa then this is the place to go (or call) you will ALLWAYS get great service and advise!
I myself have allways been bound over by the nice people that run this shop ever since my first visit all those years ago and I still get great pleasure buying from them, and allways will.
They are the only tackle shop left in Sheffield city centre (there used to be 100s, yes, it's true) and for good reason
PS: I am not in anyway sponsored by this company, I just think credit where credits due!