Its difficult to reccomend against Shimano as they have the history and the user base that will all shout how great they are, especially with their products now available for less than £50, its hard to argue against them.
However, that said there is a bigger choice available soif for some reason the Shimanos are not quite what you want then theres bound to be something thats right up your street.
Iuse Abu Cardinal freespool reels and i love them, many other manufacturers make similar things, and fit most peoples pockets and requirements.
Expect to pay from £25-100+ depending on what you want, theres something there for everyone.