What's Power?

I read with interest Grahams article in this months Course Fisherman and then turned to P88 for the F.M. brief.
What I find is a half page advert for Fox and the first two words are "What's Power".
Now I may be cinical here but is the ad really for their rods or is there some sublime undertone aimed at us poor old anglers and the power big company's have over us?

Maybe Fox are going into the Gas and Electricity business in order to con even more tackle tarts out there ;-)

When you no read it properly it reads
WHAT IS POWER
WITHOUT PRECISION?