I tend to use Reid's almost exclusively, but also use Avon Angling over in Ringwood.
Andy and Martine as both excellent anglers and always happy to give advice.
their shop is a veritable Aladdin's cave of fishing goodies, and you'll not believe what they can cram into such a relatively small space.
Like Reid's they are really nice people in there. I would always check in with dear David Searl whenever I was down that way, but then John sadly died a few years ago.
if you make it to Ringwood then give the Old Cottage or the High corner Inn a visit for lunch . . . pretty good