FOX merger/sold.

this in from Tackle and Guns Magazine -

Fox sold for £150m?

Yup - you read that right, top European fishing brand Fox International is rumoured to have been sold for a whopping £150,000,000.
T&G understands that Lew's Holdings, an American fishing brand that’s backed by BDT Capital Partners, has struck a deal to merge with Fox. Banking sources said the deal was expected to be announced by the end of the week.
The merger of Lew's and Fox will create a major player in the global market and could possibly be the biggest tackle company in the world – overtaking both Rapala and Pure Fishing.
More news as it breaks…

Isn't this the third time Fox has been sold in the last four years..................

MORE-

Fox sale confirmed
Fox International has announced that it is teaming up with Lew’s in the USA, with both businesses backed by a new long-term investor, BDT Capital partners.
The current FOX Management will continue to lead and drive the European business, led by CEO Paul Reeves. Fox is committed to its strategy of innovation, heavyweight marketing and outstanding customer service and looks forwards to continuing the successful relationships with customers, suppliers and partners.
Lew’s (including Strike King) is a very successful fishing tackle business in North America, driven by outstanding innovation, product quality, marketing and best in class customer service. It has excellent technologies and brand strength, especially in reels and in hard and soft lures. As such it is an excellent complement to the Fox product portfolio. Lew’s also has very little business in Europe which Fox views as a significant opportunity for both itself and its customers. Importantly there is also an excellent cultural fit with Fox as both companies share a deep knowledge of fishing and an understanding of the needs of the passionate angler.
Paul Reeves commented: “We are delighted to be joining together with Lew’s which is a highly complementary partner. We are also equally committed to continuing the extraordinary organic growth of Fox, while exploring acquisitions and partnerships with other high-quality businesses."
The transaction is expected to complete in several weeks and is subject to customary legal conditions. T&G understands that the value of the transaction is around £150m.

Sold for USD $150,000,000 or the combined business - the transaction - is now worth USD $150,000,000 ??

Very different

But who cares ?