Had a brand new Shimano bait runner in November 04 Ron, it arrived faulty, sent it back they fixed it, used it again it broke. 1st problem ever with Shimano and I own eight of their reels. Daiwa after sales service on a pole I purchased was so poor I have never purchased Daiwa kit again and never will. A record pike was caught on a ?10 Dragon carp rod and the angler uses nothing else but their tackle! I'd hate tackle to go the way of "Designer labels" in the clothing trade, most of which is frankly no better than average. An angler will, I hope use tackle before making any allegation or comment on if its any good. I have an horizon pod for example and I most certainly do not consider it in the least bit "shoddy". Its horses for coarses, you pays your money and you takes your choice. Unfortunately having a "Big name" brand is no guarantee of quality as most of the tackle is Far Eastern produced anyway and a fish doesn't care if your rod as Shimano, Daiwa or R Thompson stencilled on your rod butt! A poor angler will be a poor angler no matter how much better he thinks he may be because he as the big brand name tackle at his/her disposal. I treasure my tackle and look after it, the fact that it says Shimano or Dragon Carp on it as nothing to do with it and if a product as its limitations I make my feelings known regardless of what I payed for the item. Apart from Fox who have a good after sales service and Shimano who are also on the ball, I have found that some of the bigger brand leaders couldn't give a toss when you have parted with your hard earned cash, and yet the smaller independant companies always take the time to answer any queries I have put to them. My best purchase was a Boss Box for my match fishing, not because of the name but because its well made, reliable and the company are glad of your custom, 20 years service and its still going strong. Its easy to get emotive about tackle or just sentimental and I am as guilty as the next man of that lol! However the cut price tackle is there and everyone can afford it, but cut price doesnt always equate with poor quality, and unfortuantely, as I have found to my cost, big brand names are no guarantee of quality either and not just with regard to fishing tackle.