I wish I had said Tesco or Sainsbury's instead of IKEA Peter! ;-)
Yas the company is rich, but that is because it is well run and fulfils the basic principles of business success - right products, right place, right price, right time.
Give some tackle shops the 6.2billion from one year's IKEA turnover and they'll show you how to turn it into 2.6bn!
When I get dragged round the shops with the delightful Sue we spend an absolute fortune on coffee's and nibbles in the Costa's, Starbucks, Thornton's and so on. We're happy to pay even more if it's a nice little tea room serving home made scones. Expensive? No. Just part of the experience.
Take somewhere like Chapters bookshop in Toronto. My favourite in the whole world. You can buy books and records, etc. but you can buy coffee and snacks, there are comfy settees and all the latest magazines and newspapers are scattered around for free providing you read them on the premises. Lots of listening posts where you can hear the latest albums. Some days there are poetry or book readings, live music and so on.
The longer you hang around the more you're likely to spend and most importantly, feel good about it.
Maybe the smaller tackle dealer has to change his way of selling rather than what he sells. Maybe he should be charging for that cup of coffee. Maybe he should be demonstrating tackle items and simple tactics. You know, deliver the answers to those questions that get asked time and again on here. Perhaps he should think about service, education and satisfaction if he wants to suvive.
What he can't afford to do is do nothing.