geoffmaynard
Content Editor
A couple of ideas off the cuff, without thinking too much about them:
How about if membership to the AT was free to join? With donations gratefully accepted and one or two employees working as fund raisers as per charities.
In fact, why not make it into a charity? I think a lot of people about to join baulk when they realise it's not. Then pressure the EA to add a donate to charity option to their license sale forms, as they do (very successfully) in the USA. Charities get tax breaks and loads of free advertising.
Membership numbers would in theory explode and funds would probably stay at least the same but possibly skyrocket.
How about if membership to the AT was free to join? With donations gratefully accepted and one or two employees working as fund raisers as per charities.
In fact, why not make it into a charity? I think a lot of people about to join baulk when they realise it's not. Then pressure the EA to add a donate to charity option to their license sale forms, as they do (very successfully) in the USA. Charities get tax breaks and loads of free advertising.
Membership numbers would in theory explode and funds would probably stay at least the same but possibly skyrocket.