Mi lud. I go along with what you say in the main-- its more interesting than most of the mainstream mags out there by a country mile (dont buy them at all these days)It does however depend on the guys out there sending in their contributions to Jim Baxter for him to publish in the first place and on occasion it shows that he struggles for content.
Take last year during the heavy snow for example, there were six articles on fishing local commercials thro the ice.
One maybe two would be ok but six was far too many, sometimes there are also too many reads on commercials which bore me stiff to be honest, and of late we are seeing the same back garden at the side of the same little river. Other occasions we read something but there is almost no angling content by the contributor-- just waffle . I have a simple test as to wether I,m going to buy it or not, I skim thro it at the newsagents and I have to see five articles that I want to read-- less and it stays on the shelf.
That said when its good its very good which -fortunately- is on balance, most of the time but there are times when it suffers somewhat.