Below is an extract from a mail I sent to some friends a while back, judge for yourself......
Guys.....
Possibly of some interest to you.
I've been doing a bit of research into this Ultrabite fantastic fish catcher bait additive thingy.
Ultrabite has been set up as a joint venture between CEFAS (Govt. sub department of DEFRA) and Kiotech, who are a small commercial company who specialise in "odour biotechnology" and do research into medical diagnostics, therapeutics and cosmetics.
Below is an extract from a press release of one of their fantastic and ground breaking products.
I think the bait additive market is in safe hands, don't you?
...and finally...
Do you want to smell like Brad’s ‘pits? Kiotech International have just developed Xcite! facial wipes, a human pheromone concoction which is supposed to make you smell more attractive to anyone within a three foot radius... “users were described as friendlier, warmer and more inviting” says George Dodd, a Biochemist and smell scientist. If they prove popular then we might find Eau-de-famous-fanciables on our supermarket shelves. However, Rick Neave, a biological psychologist has splashed refreshing cold water on the product “…Once the wipes have mingled with the sweat produced on a dancefloor, they might be as unappealing as the urine-like stench of stale body odour”