Danish based Innovative Lures pride themselves on only launching products that bring something new to the market and only once they are tried and proven against their competitors.
Innovative Lures have been designing and manufacturing lures for four years now and in that time have become very popular in mainland Europe with the fishing press featuring them regularly in predator-mad countries such as Finland, Holland and Germany for example.
Their product portfolio (see image below) includes Spinners, bombarda SoftFlies, Leaders/Rigs, Spoons, Jigs, Spinners and Wobblers, and all products feature “enhanced striking qualities” designed to attract more attacks from predator species to give the angler the best fishing possible.
Co-founder, Lars Wagner Søgaard states: “Innovative Lures may appear to be small fish in a fierce lure-market but our products have big potential and have been really well received by those in UK who have been introduced to our lures up until now. Anglers often praise the magnificent strike-capabilities, a feedback we highly appreciate. But product feedback should also include improvement suggestions as we actively use these in our continued product development & continuation-programs. We embrace the feedback from experienced UK anglers to continue improvements – good can always get better..”
Brand new for 2011 is a vertical jerkbait called the JIGGY Jr which the company are particularly excited about. Innovative Lures say that although the lure may appear to be an ordinary JerkBait model, it is something quite different.
With the weight positioned in the front and with a floating backend this makes VerticalJerkbait JIGGY Junior not just sink but also rest at a 45 degree angle for vertical jigging. Combine this with its trolling capabilities and a side-2-side jerkbait-action and the JIGGY Jr becomes a very versatile lure.
JIGGY Jr comes in 2 models, 70g and 80g. VMC 9649 #2 Brown Nickel treble hook and in a choice of 4 finishes:-
Goldfish
Roach
Bream
Perch
For more information and a short video on this new product please click here.
