Dave Pugh, the Harris Angling Lure Pro, is offering coaching in lure fishing for everyone from beginners completely new to lure fishing to experienced anglers looking to hone their skills with a masterclass.


Dave Pugh coaches James Ashworth

Says Dave, “No matter how many articles you read, there is no substitute for having someone show you the right way to lure fish. My coaching training and experience enables me to impart a lot of information and teach different lure techniques in a relatively short period of time – and I make sure that my pupils have fun while they learn. I have access to some great waters, and my pupils can fish for pike, zander, perch and chub.”

“We look at how to work different types of lures, how to approach and read a water, the best tackle to use in various situations, how to target a particular species and of course, correct fish handling. Bank or boat fishing courses are available, and boat fishing includes specific tuition about boat safety.”

“Training starts from just £ 37.50 per person for a half day session shared between two, so it’s a very affordable way of ensuring you get the most from your fishing.”

Worcester-based Dave is a fully qualified Professional Anglers’ Association coach and a leading member of the Lure Anglers’ Society. Dave is sponsored by Harris Angling, the UK’s foremost name in lure fishing.

Dave has an excellent web site which is well worth a visit – www.lureacademy.com, contact him on 01905 759198 or at coach@lureacademy.com.