Smart Shoppers can ‘reel’ in some bargains as Netto, the UK’s leading value retailer, launches a range of fishing essentials from the July 18 until stocks last.

Anglers can kit themselves out for a summer by the river with a 2.7 metre telescopic spinning fishing rod for only £ 19.99. The 30% carbon rod complete with EVA handle reel, aluminum spool and 100m of 0.3mm fishing offers anglers a light, flexible tool for river or lake fishing.

Netto also has a telescopic landing net for only £ 4.99, and for when the rain comes, a fishing shelter at £ 6.99 and a self inflating mattress at £ 7.99.

With a fishing chair and bag at only £ 5.99, fishing vest with inside pockets at £ 9.99 and a fishing Bag at £ 2.99, these accessories are the catch of the day.

Completing the range are fishing lures in assorted designs at £ 3.99 a pack, a Stainless Steel hip flask at £ 3.99 and binoculars with an enlargement factor of x8 and 21m scope of field at only £ 6.99.

Rikke Winther Jensen, Netto Trading Controller said: “Our Smart Shoppers can make massive savings on these quality fishing products and look forward to a summer of success on rivers and lakes up and down the country. We are committed to providing our customers a wide range of goods at the lowest prices possible.

“Netto’s strong buying power means that we can source the best quality products and pass the savings on to our customers.”

Netto says its Smart Shopping philosophy helps customers make best use of their time and their money and, on average, a shopping basket of Netto’s own brand and branded goods is 20% cheaper than its rivals.

Netto, one of the fastest growing store groups in the UK – offering quality products at the lowest market prices – has seen a significant growth as consumers, like their continental counterparts, realise that it’s smarter to shop at Netto.

Netto stores offer a range of 1,100 lines in food and non-food items and regularly stocks up to 100 one-off items at major discounts. As well as value own-brand goods Netto stocks a range of well-known branded items including Coca-Cola, Walkers Crisps, Kellogg’s cereals and Mars bars.

Netto, a subsidiary of Dansk Supermarket Group based in Denmark, is the leading cut-price retailer in the UK. It opened its first UK store in December 1990 and has since become one of Britain’s fastest-growing retail chains with more than 140 stores across the country.