EPS (Electronic Publishing Services Ltd), with offices in London and New York, is the leading consultative company for electronic publishers like FM’s parent company Magicalia.
EPS clients include giants like British Telecom, IBM, the Financial Times and many other huge companies.
In a recent (17th May 2005) newsletter sent out to all EPS clients, they said:
“The six year old start-up Magicalia describes itself as “the UK’s leading online publishing group” and, hyperbole aside, has clearly succeeded where its print-based cousins have failed.
by David Worlock, Chairman
“…..The 1999 foundation (Magicalia) survived the dotcom bust and now runs 12 community sites and, when the present programme is complete, some fourteen e-commerce sites. The objection of creating specialised services for sports and recreation interests, and an e-commerce platform for specialist retailers in those markets works well at a UK market level. Top quality editorial is important, but so is self-publishing and community involvement.
“The majority of the work displayed on their (Magicalia’s) site is own-brand. And fascinatingly diverse it is, demonstrating the web’s ability to give niche coverage far more effectively – in cost and editorial terms – than print.
“AVReview.co.uk is packed with sound systems and news, but its front page coverage is hot threads from its forum, and its latest member product reviews.
“FishingMagic.com has exceptional editorial, galleries to display photo items of great catches, and very active forum and e-commerce development.
“The Cave and Crag e-commerce site has everything you would expect from a hill-climbing specialist store in North Yorkshire. With key topic areas covering biking, fishing, golf, climbing, surfing, running and HiFi and sound systems Magicalia is now covering quite a large space on the UK leisure waterfront.”
